Marketing Director: "We need a fresh direction that is going to pull consumers into the shop and part with that hard earned cash to buy one of our luxury bags. WHAT amazing visual merchandising can we create to convince the consumer in these tough economic times?"

Marketing Creative Team: "Babies"

Marketing Director: "Babies???!"

Marketing Creative Team: "Yep, Babies. Cheap plastic slightly creepy looking ones strewn randomly across the window for no particular reason...."

Marketing Director: "EXCELLENT - lets add some pink balloons for extra classy effect"